Proven performance cements partnership with the network Dubai, March 4th, 2018 – Following a competitive review involving digital and creative agencies, Beiersdorf (BDF) has reappointed OMD to manage its creative and…
Scope of work now covers offline as well as digital in Egypt Cairo, February 18, 2018 – Following a statutory review of its offline media arrangements, Savola Foods has concluded its…
"The biggest danger to our planet is the belief that someone else will save it" - Robert Swan At Omnicom Media Group MENA, we’re committed to the environment. Our third…
Integration at the core of the company’s plan to further accelerate future growth OMD continues to anticipate its clients’ and partners’ future needs by introducing several changes to its structure.…
Rather than less valuable, the over-abundance of data makes it less manageable by human minds. It was always meant for machines. Technology (AI, ML, AR, VR etc.) is reshaping our…
In his latest digital essay for Campaign Middle East, Waseem Afzal, Executive Director of integrated solutions gives his take on how marketers can be successful in this tech-fused world. The…
Our MENA CEO resets the dial on what to expect in 2018 So, did I catch you off-guard? Every year, I share my predictions with Campaign using the year as…
The conference discussed how companies must adapt to thrive in the third computer age More than 350 marketing and media professionals attended PHD‘s eighth BrainScape conference. Based on the network’s latest book…
In his latest piece for Communicate, Omnicom Media Group MENA's CEO questions whether we're paying enough attention to viewability. With the amount of data and technology available today, marketers are…