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All Posts By

Hania Mattoo


Content but not quite as we know it

Elie Khouri discusses the changing relationship between agencies and media Planning media campaigns used to be purely about finding the best vehicles in which to place ads. When there was…
October 24, 2018

Can controversy be right for a brand?

Elie Khouri shares his lessons from Nike's anniversary commercial for its "Just Do It" slogan Neither Colin Kaepernick nor Nike need an introduction but their combination in the 30th anniversary…
September 23, 2018

Are you prepared for GDPR?

In today’s borderless digital world, data protection enters a new era, but how will media companies in the Middle East cover their backs? For media companies across the Middle East,…
June 26, 2018

MENA Report 2018: Egypt

Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar What Egypt has experienced in the past 18 months is nothing less…
June 1, 2018