The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign…
This article was originally published by The Wall Street Journal. TV network group OpenAP is updating its technology to let advertisers see the commercial time that is available from its…
"Brands need to streamline and optimize operations be it through automated solutions or logistic partnerships to meet the needs of today's customer, as 'quick commerce' starts to become a standard…
To contribute to critical relief campaigns during the COVID-19 pandemic last year, Omnicom Media Group MENA has collaborated with regional media owners in the Middle East to provide complimentary media space to…
Congratulations to Natalie Bell on being promoted to CEO of Manning Gottlieb OMD and to Laura Fenton on becoming CEO of OMD UK. You can read more from OMD UK…
Roxane Magbanua, business unit director at PHD, reveals guiding principles on how to effectively navigate in a challenging climate through tools, talent and tech. From an advertising perspective, the Covid-19…
OMD MENA’s head of strategy, Alejandro Fischer, discusses how technology and empathy should work in parallel to uncover the true desires of your consumer. The minute we become marketers or…
Saleh Ghazal, Managing Director of OMD MENA, discusses collaboration, processes and finding the right people. How would you define collaboration? Collaboration is much more than teamwork or collective work; it…
OMG agencies had an excellent showing at this year's Festival of Media North America awards. PHD earned the coveted "Agency Network of the Year" title, just three months after being…
L’emergenza sanitaria ha stravolto molti aspetti della nostra vita e del mondo del lavoro, con cambiamenti epocali che lasceranno il segno. Le conseguenze non riguardano solo le vittime e la…