Roxane Magbanua, business unit director at PHD, reveals guiding principles on how to effectively navigate in a challenging climate through tools, talent and tech. From an advertising perspective, the Covid-19…
Ysabella ManlangitDecember 9, 2020
This article was originally published by Beet.TV At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can…
Tyler JenkinsApril 30, 2018
This article was originally published by Beet.tv. For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is…
Tyler JenkinsDecember 10, 2019
This article was originally published by Campaign. PHD has learnt a lot since it launched its internal collaboration platform, Source, in 2012. Mike Cooper welcomes Publicis Groupe's rival version, Marcel,…
Tyler JenkinsJune 26, 2018
This article was originally published by Communicate Online. Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and…
Tyler JenkinsJuly 8, 2018
This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner with immediate effect. The agency said it was buoyed by “fresh…
Tyler JenkinsAugust 15, 2018
This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for…
Tyler JenkinsSeptember 16, 2018
This article was originally published by Adweek Rick Stallings describes his day-to-day responsibilities as “change management” and “transformation through education.” In other words, he helps clients understand data well enough…
Tyler JenkinsOctober 7, 2018
This article was originally published by Adweek. “Progress isn’t about embracing change—it’s about igniting it,” DeRiso says, and she puts such preaching into practice for clients large and small, positioning…
Tyler JenkinsNovember 26, 2018
