Roxane Magbanua, business unit director at PHD, reveals guiding principles on how to effectively navigate in a challenging climate through tools, talent and tech. From an advertising perspective, the Covid-19…
Toronto, January 14, 2020 – PHD, a global strategic and creative media agency, today announced Karine Courtemanche as CEO of two of OMG’s national Canadian agencies, PHD and Touché! Canada.…
This article was originally published by Beet.TV At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can…
This article was originally published by Beet.tv. For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is…
This article was originally published by Campaign. PHD has learnt a lot since it launched its internal collaboration platform, Source, in 2012. Mike Cooper welcomes Publicis Groupe's rival version, Marcel,…
This article was originally published by Communicate Online. Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and…
This article was originally published by Mumbrella. Media agency PHD Hong Kong has appointed Florence Wong as managing partner with immediate effect. The agency said it was buoyed by “fresh…
This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for…
This article was originally published by Adweek Rick Stallings describes his day-to-day responsibilities as “change management” and “transformation through education.” In other words, he helps clients understand data well enough…
This article was originally published by Adweek. “Progress isn’t about embracing change—it’s about igniting it,” DeRiso says, and she puts such preaching into practice for clients large and small, positioning…