This article was originally published by Ad Age. Activision, the Santa Monica, California-based video game developer, has consolidated its global media planning and buying with Omnicom's OMD without a review. The change…
Tyler JenkinsAugust 14, 2018
This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for…
Tyler JenkinsSeptember 16, 2018
This article was originally published by MediaPost In a rare panel during Advertising Week New York, four women took to the stage on Wednesday not to discuss #MeToo or Time's…
Tyler JenkinsOctober 4, 2018
This article was originally published by MediaPost. GroupM’s MediaCom is the global winner in new business development among media agencies for full-year 2018, according to a rundown by R3 Worldwide.…
David Wright-SpanerJanuary 24, 2019
This excerpt is featured in an article originally published by MediaPost. MODERATOR: Joe Mandese, Editor-in-Chief, MediaPost PANELISTS: Bonnie Barest, Managing Director, The Media Kitchen Israel Mirsky, Executive Director, Global Technology…
Tyler JenkinsJanuary 29, 2019
The complete Campaign UK A List 2019 can be viewed here. The A List 2019: The year of living dangerously Congratulations to the 12 OMG executives recognized by Campaign UK…
Tyler JenkinsFebruary 11, 2019
This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to…
Tyler JenkinsMay 31, 2018
This article was originally published by Forbes. On the eve of the 2018 Cannes Creativity festival, much of the news coming out of media agencies and their parent holding companies…
Tyler JenkinsJune 16, 2018
This article was originally published by Beet.TV CANNES – Innovative video ad formats like Fox’s JAZ pods and NBC’s Prime Pods are a welcome change in the drive to improve viewing…
Tyler JenkinsJune 21, 2018
