Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA Rail Canada)…
Tyler JenkinsMay 15, 2018
This article was originally published by MediaPost Omnicom Media Group’s OMD USA has named WPP data guru Rolf Olsen to the newly created position of chief analytics officer. In his new…
Tyler JenkinsMay 1, 2018
It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that would follow.…
Tyler JenkinsApril 30, 2018
This article was originally published by Beet.TV The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing – but what do advertisers’ agencies…
Tyler JenkinsApril 30, 2018
This article was originally published by Adweek Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its…
Tyler JenkinsMarch 12, 2018
