Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA Rail Canada)…
It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that would follow.…
This article was originally published by Adweek Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its…
This article was originally published by MediaPost Omnicom Media Group’s OMD USA has named WPP data guru Rolf Olsen to the newly created position of chief analytics officer. In his new…
This article was originally published by Adweek After noticing that more brands were turning to social media stars and influencers to pitch their products and create campaigns, Kerry Perse saw an opportunity to…
This article was originally published by B&T OMD is one of the most diverse companies in the industry and the winner of the Agency of the Year Award at last…