Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
OMG MENA’s Director of Product, Diversified Services and Partnerships, Jessica Usenbor explains how to use social platforms to get started with effective brand commerce strategies. Social commerce, or ‘s-commerce’, exposes…
By Karim ElGohary, Ecommerce Executive, OMG Transact Prime Day is Amazon’s second-largest promotional day of the year after Black Friday, providing an array of deals to their 200 million Amazon…
5 consigli per sostenere le vendite digitali durante l'emergenza Di Domenico Genovese, Head of Digital & Innovation PHD Italia Tra le cose che ci lascerà questa epidemia, ci sarà…
This article was originally published by the Wall Street Journal. Omnicom Group Inc. has named Scott Hagedorn the North American chief executive for the unit that houses all of its media-buying businesses.…
This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The...