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Danny Hopwood, EMEA president of digital display at Omnicom Media Group, chatted with ExchangeWire’s CEO about transparency within the agency renumeration model.

Hopwood highlights how important is it to articulate the value that an agency is bringing to the media buying process, that there is a few commercial models that can be considered, and how important is it to match these models to client’s needs. View the conversation below:

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