Omnicom Media Group agencies took home multiple honors at this year’s Festival of Media Global Awards, including Campaign of the Year (Touché! PHD’s “Data vs Car” for VIA Rail Canada) and Agency of the Year (Touché! PHD):
- Hearts & Science:
- Bronze, Collaboration Award: “My Black is Beautiful | The Talk” for P&G
- OMD:
- Gold, Best Use of Programmatic: “The VW In-Market Project” for Volkswagen
- Silver, Best Engagement Strategy: “Pumpkin Spiced Latte” for Starbucks
- Silver, Best Use of Real-time Marketing: “The Secret to Success Is… Timing” for Royal Mint Bullion
- Silver, Effective Use of e-Commerce: “The Secret to Success Is… Timing” for Royal Mint Bullion
- Bronze, Best Communications Strategy: “Do Donken” for McDonald’s
- Bronze, Best Event, Experiential or Sponsorship: “Mountain Dew League” for Mountain Dew
- Bronze, Best Use of Live Streaming: “Mountain Dew League” for Mountain Dew
- Bronze, The Creative Use of Media Award: “Virgin Trains Loves Car Rage” for Virgin Trains
- PHD:
- Gold, Best Influencer Campaign – “Is It Okay for Guys?” for Lynx
- Gold, Best Use of Content – “Batman Barges In” for the LEGO Batman Movie
- Gold, Best Use of AR / VR Technology – “The App That Made Milk Cartons Sing!” for Quebec Milk Producers
- Gold, Best Use of Data & Insight Award – “Data Vs Car” for VIA Rail Canada
- Gold, Best Use of Geo-Location – “Data vs Car” for VIA Rail Canada
- Gold, Effective Use of e-Commerce – “Euphoria Marketing” for Sport Chek
- Gold, Collaboration Award – “The App That Made Milk Carton Sing!” for Quebec Milk Producers
- Gold, Best Engagement Strategy – “Spark Santaline: One Phone Call, Two Magical Christmases” for Spark
- Gold, Best Use of Real-time Marketing – “Data vs Car” for VIA Rail Canada
- Gold, Best Communications Strategy – “Did You Mean?” for MailChimp
- Silver, Best Use of Live Streaming – “The Luckiest Media Campaign Ever” for Lotto 6/49
- Silver, Best Use of AR / VR Technology – “A Sedan RE-Imagined” for Audi
- Silver, Best Use of Mobile – “The App That Made Milk Carton Sing!” for Quebec Milk Producers
- Silver, The Effectiveness Award – “Wiggle While You Brush with Macleans” for Macleans
- Silver, Best Influencer Campaign – “SKODA x Handsome Dancer “CoinciDance” Campaign” for SKODA
- Silver, Best Branded Content in digital channels – “Puck Cook with Her” for Puck
- Bronze, Best Branded Content in traditional / non-digital channels – “Continuity Bat” The LEGO Batman Movie
- Bronze, Best Use of Content – “Wiggle While You Brush with Macleans” for Macleans
- Bronze, Best Use of Data & Insight Award – “Is It Okay for Guys?” for Lynx
- Bronze, Best Launch Campaign – “Did You Mean?” for MailChimp
- Bronze, Impact Awards – “DB: Beer Bottle Sand” for DB
For a complete list of winners, visit the official Festival of Media Global website.
