PHD’s Chandni Varma, Director of Biddable Media, explains how the world of programmatic OOH is rapidly going to revolutionise the way brands engage with their consumers. Just as consumer behaviour…
Qual è l'attuale situazione del mercato pubblicitario italiano? Le riflessioni di Marco Girelli, CEO di Omnicom Media Group Italia, ad ADVexpressTV. Analizzando il mercato, Girelli sottolinea l'incredibile capacità reattiva della live communication, uno…
PHD’s SEO Lead, Ron Sarweh and Head of Strategy, Daniel Shepherd explore the complex yet mind-blowingly effective impact of an SEO strategy on building brand’s exposure online. Without revealing too…
Ahmed Khaled, Integrated Planner at OMD Egypt, explores the competitive opportunities that lie within branded entertainment and the gaming industry in Egypt. Since the outbreak of the pandemic, smartphone ownership…
Congratulations to PHD UK, OMD UK, Manning Gottlieb OMD and Hearts & Science UK for winning 21 awards across 15 categories for 13 of our clients. Read more about the…
Domenica 11 ottobre è stata la giornata internazionale del Coming Out e in OMG Italia abbiamo deciso di distribuire internamente braccialetti arcobaleno per celebrarla. Nonostante i passi avanti, a partire…
We all know the adage about fixing your roof when the sun is shining. While recent times haven’t exactly been sunny, there is still a lot we can take from…
We work in a complex agency landscape, increasingly populated by boutiques with a narrow focus and the promise of deep specialisation. In theory, a blended model of generalist and specialist…
This article was originally published by Campaign Asia. Omnicom Media Group (OMG) has launched Transact, a new ecommerce arm that offers end-to-end consultancy and support for clients looking to bolster…
Gaming will soon be more than just computerised competition. It will be a channel containing all other media channels within its belly. The next generation of consumers is heading to…