Media agency’s annual event brings futurologist to explore the creativity and technology that will propel us into a ‘brave new world’ Jason Silva, the Emmy-nominated host of National Geographic Channel’s…
When Robert Zemeckis, director and co-writer of the Back to the Futurefranchise, imagined this very day (October 21, 2015) three decades ago, he pictured that we would have drones walk our…
Zain Group, a leading Middle Eastern mobile operator headquartered in Kuwait, concluded its extensive review process with the appointment of OMD as its new strategic media partner. This is OMD's…
Three futurists to discuss how machine and mankind will fuse in the next digital disruption Forecasting what the future may hold has never been an exact science. Yet, at this…
Wired’s David Rowan to headline PHD’s annual conference in Dubai Earlier this year, delegates at the Cannes Lions Festival of Creativity discovered the 12 technological forces shaping our future in…
IPA partners with PHD UAE to tailor their Foundation Certificate for the Middle East The Institute of Practitioners in Advertising is rolling out its Foundation Certificate qualification globally and has…
Growth and expansion as the driving force behind new roles. As a result of recent successes and to stimulate further regional expansion, Omnicom Media Group MENA has announced a number…
Staged for the fourth time in Dubai, PHD UAE’s (Omnicom Media Group) BrainScape annual conference will this year look at how engagement in general and gamification in particular can enhance business…
Beyond awareness and engagement, speakers urge 300 marketers to further innovate through content and technology As consumers are exposed to an estimated 3,500 advertising messages a day on average, they…
Game Change looks at game mechanics as a business model for the future An estimated one billion people spend at least one hour every day playing computer and video games.…