In her recent piece, Charli Ursell, Senior Director of Digital of PHD UAE talks about data and creativity in media. Data kills creativity. How many times have we heard this…
In the age of immediacy and action, are we missing the point when it comes to using data effectively? By Farah Moumneh, head of analytics and strategy at OMD. Do…
As the hashtag celebrates its first decade, OMD’s Eman Abu Alia reflects on its meteoric rise to prominence and how it is shaping our new digital language.If ever there was…
Most-awarded media network with 3 Gold, 2 Silver and 6 Bronze trophies. The second staging of the MENA edition of Festival of Media (FoM MENA) concluded with OMD being named…
Omnicom Media Group EMEA has announced three promotions at the top of its Middle East/North Africa (MENA) operations. The regional CEO, Elie Khouri, has been elevated to chairman, while OMD…
Strong employee endorsement of internal initiatives and culture For the third consecutive year, Omnicom Media Group MENA and its agencies have been named the third best employer in the UAE…
In his latest piece for Communicate, Omnicom Media Group MENA's CEO questions whether we're paying enough attention to viewability. With the amount of data and technology available today, marketers are…
“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at this year’s…
Celebrating first birthday by extending relationship with key client PHD is celebrating its first-year anniversary in Lebanon, adding Huawei’s digital portfolio to its client roster in the market. The move…