This opinion piece was originally published by The Drum and written by Serhat Ekinci, Managing Partner, OMG Multicultural (OMG UK) As Jim Rohn put it, you are the average of…
Tyler JenkinsAugust 20, 2019
This article was originally published by AdExchanger. Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional…
Tyler JenkinsAugust 16, 2019
This excerpt is featured in an article originally published by Ad Exchanger. As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers…
Tyler JenkinsAugust 14, 2019
This article was originally published on Exchange4Media. Tony Harradine took charge as the CEO of Omnicom Media Group, APAC, in April last year. In a conversation with exchange4media, he talks…
David Wright-SpanerAugust 6, 2019
This article was originally published by Adweek. The NFL will kick off its upcoming season with a new media agency partner. The league has drafted Omnicom Media Group’s OMD to its…
Tyler JenkinsAugust 1, 2019
This article was originally published by Gulf News. Dubai: More than $1 billion a year spent on advertising in the Middle East and North Africa is ending up in Silicon Valley.…
Tyler JenkinsFebruary 9, 2019
Investments in data and analytics have steadily grown particularly in this region but many companies may find themselves unequipped to truly embrace data. Produced in partnership with Annalect, in this…
David Wright-SpanerJune 13, 2018
Data-driven marketing has now become the difference between precision and approximation. In other words, it is the difference between success and failure. After highlighting how to build a tech infrastructure…
Hania MattooMarch 17, 2019
Questo articolo è stato pubblicato da Marco Girelli, CEO di OMG Italia Qualche giorno fa al global marketing meeting di Barilla ho colto questa affermazione: "una vera innovazione ha…
Filippo SbalbiJune 25, 2019
