Gaming will soon be more than just computerised competition. It will be a channel containing all other media channels within its belly. The next generation of consumers is heading to…
Laura HamiltonOctober 6, 2020
This article was originally published by Campaign. Omnicom Media Group agency PHD has appointed Mike Solomon as its COO in the United States. Solomon, who joins Chief Client Officer Stacey…
Tyler JenkinsSeptember 24, 2020
This article was originally published by Adweek. Omnicom Media Group is undergoing a major leadership realignment, naming new chief executives at two of its agencies. The media agency network appointed…
Tyler JenkinsSeptember 15, 2020
The Trustworthy Accountability Group (TAG), the world's leading programme to fight criminal activity and protect brand safety in digital advertising, have launched the TAG Brand Safety Certified Program, the ad…
Laura HamiltonSeptember 15, 2020
Originally published in Campaign Middle East. The Emirates has long been known as the land of dreams; people of different backgrounds and upbringing from all over the world live, visit,…
Ysabella ManlangitAugust 11, 2020
From the many changes we have witnessed throughout this pandemic, nothing has had a greater impact on human behaviour and the corporate life than the working-from-home experiment. Everyone has a…
Ysabella ManlangitJuly 27, 2020
Building upon Omnicom Media Group MENA’s media space support for charities amid the COVID-19 pandemic, PHD Lebanon is adding to the network’s efforts by partnering with the Nusaned Association to further its…
Ysabella ManlangitJuly 27, 2020
Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to…
Ysabella ManlangitJuly 13, 2020
How well defined and meaningfully expressed your brand purpose is will increasingly make the difference with all your stakeholders, says Daniel Shepherd Remember Bill Murray in the 1993 movie Groundhog…
Ysabella ManlangitJuly 15, 2020
