Omnicom Media Group annuncia l’ingresso di Marco Robbiati nel ruolo di Research & Market Insights Director. Robbiati ha trascorso gli ultimi quindici anni nel gruppo Publicis Media, dove ha ricoperto la carica…
FUSE Italia, divisione di branded entertainment e content marketing di OMG – sponsorizzerà l’appuntamento annuale di OBE, l’Osservatorio di Branded Entertainment diretto da Anna Gavazzi, con una nuova iniziativa dedicata alla narrazione…
L’organismo nato dalla fusione tra AssoCom e Unicom si dà una nuova governance e un programma che verrà sviluppato anche dagli HUB e dalle rappresentanze territoriali. Alessandro Ubertis designato Presidente…
This article was originally published by The National The region’s advertising industry has bottomed out and there is cause for optimism after a dark few years, according to Elie Khouri, the…
This article was originally published by Variety NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding…
This article was originally published by Campaign US Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused?…
This article was originally published by Business Wire IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services…
This article was originally published by Marketing Interactive. While there are those who spend their nights wondering about their position in the corporate ladder, unravelling the future of the industry is…
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Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA Rail Canada)…