This article was originally published by BeetTV As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to…
Tyler JenkinsJune 10, 2018
This article was originally published by Digiday. Buying tickets to a game for the Los Angeles Football Club isn’t hard. Google it, and the first thing you might see is…
Tyler JenkinsJune 12, 2018
This article was originally published by Beet.tv Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season,…
Tyler JenkinsJune 14, 2018
This article was originally published by Forbes. On the eve of the 2018 Cannes Creativity festival, much of the news coming out of media agencies and their parent holding companies…
Tyler JenkinsJune 16, 2018
This article was originally published by Campaign. People are spending up to five hours a day across all mobile apps, a new study has revealed. Research by RISE, part of…
Tyler JenkinsJune 19, 2018
This article was originally published by Beet.TV CANNES – Innovative video ad formats like Fox’s JAZ pods and NBC’s Prime Pods are a welcome change in the drive to improve viewing…
Tyler JenkinsJune 21, 2018
Omnicom Media Group networks earned top honors, across categories, at this year’s Cannes Lions International Festival of Creativity: CATEGORY: HEALTH & WELLNESS OMD OMD USA | Insurance | “TV Doctors…
Tyler JenkinsJune 22, 2018
This article was originally published by Ad Age. Omnicom took the top holding company prize at the 65th Cannes Lions International Festival at the final awards ceremony Friday night, unseating…
Tyler JenkinsJune 22, 2018
This article was originally published by The New York Times A who’s who of marketing and media convened on yachts and in the gardens of luxurious chateaus here last week…
Tyler JenkinsJune 24, 2018
