With the passion and enthusiasm Latin America has for sports, the link between the auto industry and sports has always been strong. Sponsorships are one of the most common ways…
By: Katherine Champagne, Manager, Ignition Factory, OMD There is a comfortable degree of certainty that someday soon, we won’t have to pay attention to the road when we are riding…
By: Thomas Bloch, Associate Director – Communications Planning, PHD, working exclusively on Volkswagen Group Amid GM’s increased production of self-driving Chevy Bolts, Nvidia’s partnership with Volvo, Volkswagen working to power…
By: Roxane Magbanua, Senior Director, Planning, PHD UAE If Dubai was once celebrated as a “tax-free paradise" by holidaymakers who were lured by its attractive retail offering, the recent slump in…
By: Jeff Campbell, Managing Director, Southeast, Resolution Media & Darrell Jursa, Senior Vice President of Partnerships, Resolution Media It turns out that the customer personalization ideas presented in the 2002 Tom…
By: Matt Phillip, Strategy and Effectiveness Director, Manning Gottlieb OMD How we buy things is becoming more polarised: on one hand, you have demand for shopping to be as easy, as…
By: Jaime Gómez, Strategy Director, OMG Chile It is no longer a tendency, but a reality—technology has changed how people make purchases. From groceries to durable goods like televisions or even cars,…
By: Wilson Standish, Director, Innovation, Hearts & Science In the world of consumer packaged goods, product discovery—and ultimately selection—has been largely limited to store isles, or a “digital shelf” built…