This article was originally published by Campaign US Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused?…
Tyler JenkinsApril 6, 2018
This article was originally published by Adweek. Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled…
Tyler JenkinsMarch 21, 2018
This article was originally published by Adweek Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its…
Tyler JenkinsMarch 12, 2018
This article was originally published by Beet.TV While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more…
Tyler JenkinsMarch 4, 2018
This article was originally published by Campaign US According to new research by Omnicom Media Group (OMG), advertisers have been missing the mark when it comes gender portrayal, and they’re…
Tyler JenkinsFebruary 22, 2018
This article was originally published by The National The region’s advertising industry has bottomed out and there is cause for optimism after a dark few years, according to Elie Khouri, the…
Tyler JenkinsFebruary 22, 2018
Check out Campaign’s 2018 “A List” where 13 of Omnicom Media Group’s finest made the cut: Barry Cupples, CEO, Global Investment, Omnicom Media Group Philippa Brown, CEO, Omnicom Media Group…
Tyler JenkinsFebruary 12, 2018
By: Joris van Huët – Display Planner, Omnicom Media Group Netherlands Looking back on 2017, there are no mistakes, no failures – only lessons. One of the biggest lessons, and…
Tyler JenkinsDecember 4, 2017
By: Monica Farji, Strategic Planning Director, PHD Mexico 2017 has certainly been a dynamic and challenging year. Going into 2018, we’ve extracted three main takeaways from the past year to…
Tyler JenkinsDecember 4, 2017
