This article was originally published by Campaign Middle East. OMD MENA has promoted Wissam Najjar, its regional managing director, to the position of Chief Operating Officer. Until now, he was responsible…
amreen ahmediNovember 25, 2019
This article was originally published by Arab Ad. Nadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency of product…
Tyler JenkinsDecember 26, 2018
In a few short years, the cookie transformed from the good guy of the Internet that delivered a more seamless experience into the bad guy that observed and reported our…
amreen ahmediSeptember 17, 2019
This article was originally published by Gulf News. Dubai: More than $1 billion a year spent on advertising in the Middle East and North Africa is ending up in Silicon Valley.…
Tyler JenkinsFebruary 9, 2019
This article was written by Dana Sarkis, Head of Marketing Science and Growth Strategies, Hearts & Science MENA, and originally published by Campaign ME. The relationship between brands and consumers…
Tyler JenkinsFebruary 12, 2019
This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The...
Tyler JenkinsMay 8, 2019
This article was originally published by The National The region’s advertising industry has bottomed out and there is cause for optimism after a dark few years, according to Elie Khouri, the…
Tyler JenkinsFebruary 22, 2018
