This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given that there's…
Tyler JenkinsSeptember 6, 2018
This article was originally published by MediaPost. “The good news is there’s technology and data finally coming to market to put the pieces back together,” Jonathan Steuer, chief research officer,...
Tyler JenkinsFebruary 25, 2019
This article was originally published by Variety NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding…
Tyler JenkinsApril 5, 2018
