This excerpt is featured in an article originally published by the New York Times. When advertisers buy the commercials that appear before or during longer videos, they don’t know if…
This excerpt is featured in an article originally published by Digiday. Instead of trekking to the Las Vegas Convention Center, Omnicom’s clients were able to sit for an hourlong “whistle-stop…
This article was originally published by Adweek. George Manas joins from Omnicom’s Resolution Media and also takes on the title of president. Omnicom Media Group (OMG)-owned OMD U.S. has named...
This article was originally published by AdExchanger. Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for...
This article was originally published by AdAge. Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in…
This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes,…
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