Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
Felicity StokesJanuary 10, 2021
This article was originally published by WSJ. The platform, Omni, includes a tool to determine which creative images and language might resonate with a desired audience, as well as a…
Tyler JenkinsJuly 12, 2018
This article was originally published by MediaPost In a rare panel during Advertising Week New York, four women took to the stage on Wednesday not to discuss #MeToo or Time's…
Tyler JenkinsOctober 4, 2018
This article was originally published by Adweek. Omnicom Media Group’s data-driven media agency Hearts & Science has appointed Erin Matts to U.S. CEO, effective immediately. The appointment comes after former...
Tyler JenkinsFebruary 19, 2019
The View From the #BeetRetreat: OMD’s Winkler: Ease of Viewing, Data Consistency Are Keys to Success
This article was originally published by Beet.TV Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an…
Tyler JenkinsJune 8, 2018
This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is…
Tyler JenkinsJune 11, 2018
This article was originally published by Beet.TV. Using data to power identity graphs requires talent and a new way of looking at media planning and activation. But it’s all...
Tyler JenkinsMarch 6, 2019
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts &...
Tyler JenkinsApril 9, 2019
This excerpt was originally published by the Wall Street Journal. This year companies are expected to spend $333 billion globally on online advertising, with plenty of that spending driven by…
Tyler JenkinsJune 17, 2019
