This article was originally published by Beet.TV Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can…
Tyler JenkinsOctober 7, 2018
Omnicom Media Group's President of U.S. Investment, Catherine Sullivan, has been named one of Campaign US's first-ever Female Frontier honorees. She has been recognized in the Making Moves in Media…
Tyler JenkinsDecember 13, 2018
This article was originally published by Beet.tv. If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of room beyond…
Tyler JenkinsJanuary 22, 2019
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
Tyler JenkinsMay 29, 2018
This article was originally published by Digiday. Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for…
Tyler JenkinsMay 20, 2019
