È noto fin dagli anni ’70, a partire dalle ricerche di Herbert Simon, che l’attenzione è una risorsa scarsa e oggi siamo consapevoli che il sovraccarico cognitivo a cui siamo…
Filippo SbalbiJune 7, 2023
This article was originally published by WSJ. The platform, Omni, includes a tool to determine which creative images and language might resonate with a desired audience, as well as a…
Tyler JenkinsJuly 12, 2018
This article was originally published by MediaPost. When Omnicom launched next-generation agency Hearts & Science in 2016 and named Annalect founder-CEO Scott Hagedorn to run it, it needed another All…
Tyler JenkinsDecember 21, 2018
This excerpt is featured in an article originally published by Digiday. Instead of trekking to the Las Vegas Convention Center, Omnicom’s clients were able to sit for an hourlong “whistle-stop…
Tyler JenkinsJanuary 11, 2019
This article was originally published by Beet.tv CES may be thought of as a technology show, but there is one kind of technology product that dependably still takes…
Tyler JenkinsJanuary 17, 2019
This article was originally published by Campaign Asia. Tony Harradine says he's not your typical investment guy. The former Asia-Pacific chief investment officer at Omnicom Media Group didn’t bury himself…
Tyler JenkinsMay 30, 2018
This article was originally published by Business Wire IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services…
Tyler JenkinsApril 16, 2018
