This article was originally published by Campaign Middle East. The dynamic creative agency will be headed by Raouf Ketani. OMG MENA has announced the opening of the regional operation of…
This excerpt was originally published by Adweek. This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a…
This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can…
This article was originally published by MediaPost. In the last five years, the big holding companies have invested more than $12 billion to acquire and build out their big data…
Throughout my career I’ve enjoyed finding new ways to communicate the stories of some of the world’s leading entertainment and consumer brands from launching PlayStation3 to kicking a record company's…
This article was originally published by Beet.tv. SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks. That is…
ADCOLOR, an organization created by Omnicom Chief Diversity Officer Tiffany Warren, has a goal of creating a community of diverse professionals who support and celebrate one another. By championing diversity…
In a few short years, the cookie transformed from the good guy of the Internet that delivered a more seamless experience into the bad guy that observed and reported our…
I am a media planner at OMG UK, focusing on multicultural marketing. After graduating university with a degree in maths, I wanted to learn how businesses work and grow. My…
This article was originally published by Ad Age. Ad Age’s annual 40 Under 40 list recognizes the up-and-comers shaping the marketing, media and agency industries. All of our honorees stand…