This article was originally published by Beet.TV Kathleen Brookbanks knows the future is mobile – she just has to hire for it. The chief operating officer of Omnicom’s two-year-old agency Hearts & Science…
Tyler JenkinsApril 17, 2018
This article was originally published by Beet.TV At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can…
Tyler JenkinsApril 30, 2018
This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance…
Tyler JenkinsMay 21, 2018
This article was originally published by Beet.tv. For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is…
Tyler JenkinsDecember 10, 2019
Every year there is more and more hype around Black Friday and Cyber Monday. Consumers are now planning the basis of their festive period shopping around discounts promoted online by…
Laura HamiltonNovember 28, 2019
This article was written by Elie Khouri and originally published by Campaign Middle East. 2018 has marked the anniversaries of several important events, including 100 years since the end of…
Tyler JenkinsDecember 2, 2018
This article was originally published by Arab Ad. Nadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency of product…
Tyler JenkinsDecember 26, 2018
I’m Aya and I work in the People Team at OMG UK. I look after Learning & Development for OMG UK and Graduate Recruitment across all the agencies. Before starting…
Laura HamiltonAugust 22, 2019
My role as Managing Director at Benchmarketing continues to evolve to reflect the changes within our industry and the needs of our clients and OMG UK agencies. As managing director,…
Laura HamiltonOctober 31, 2019
