I started my media career in 2008 working for a small boutique agency where I learnt the ropes of digital marketing, ecommerce and communications planning before joining the Omnicom family…
Laura HamiltonAugust 15, 2019
OMD, PHD e FUSE sul podio alla prima edizione degli Effie Awards Italy e agli NC Digital Awards. Le nostre sigle trionfano con: Effie Awards - prima edizione italiana…
Filippo SbalbiOctober 11, 2019
This article was originally published by Infopresse and has been translated to English. For Karine Courtemanche, President of OMG Montreal & Touché!PHD, media agencies are destined to become technology partners…
Tyler JenkinsOctober 23, 2019
This excerpt was originally published by The Drum. Ad fraud has been a major concern for brands, ever since the ‘methbot scandal’ hit the headlines two years ago. As fraud…
Tyler JenkinsOctober 28, 2019
This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing and communications…
Tyler JenkinsNovember 4, 2019
This excerpt is from an article originally published by Ad Age. The ability to put data to work for clients is a key selling point at agencies in 2019 and…
Tyler JenkinsNovember 8, 2019
This article was originally published by Campaign Middle East. OMD MENA has promoted Wissam Najjar, its regional managing director, to the position of Chief Operating Officer. Until now, he was responsible…
amreen ahmediNovember 25, 2019
This article was originally published by Beet.TV While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more…
Tyler JenkinsMarch 4, 2018
This article was originally published by Beet.TV Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more. That same kind…
Tyler JenkinsApril 12, 2018
