Gaming will soon be more than just computerised competition. It will be a channel containing all other media channels within its belly. The next generation of consumers is heading to…
Laura HamiltonOctober 6, 2020
This article was originally published by Campaign Asia. OMG is rolling out its content agency Drum to Asia-Pacific to offer clients creative services such as branded content, media partnerships, social…
Tyler JenkinsSeptember 2, 2020
This article was originally published by Adweek. Cox Automotive has appointed Omnicom Media Group’s Hearts & Science as U.S. media agency of record, tasking the agency with handling all media…
Tyler JenkinsAugust 25, 2020
Congratulations to our agencies PHD UK, OMD UK, Manning Gottlieb OMD, Hearts & Science and DRUM on making the Media Week Awards shortlist! With an impressive 46 shortlisted entries across…
Laura HamiltonAugust 26, 2020
This article was originally published by AdExchanger. Scott Hagedorn, CEO, OMG NA Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits,…
Tyler JenkinsAugust 18, 2020
This article was originally published by WARC. As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success;…
Tyler JenkinsAugust 6, 2020
We should never confuse short-term and long-term change. Throughout the pandemic, there’s been much commentary on the ‘transformations’ we are experiencing – from daytime TV viewing hitting a peak to…
Laura HamiltonJune 15, 2020
From war drums, to the telephone, to wireless radio broadcasts, audio is the oldest communication medium on planet earth. But after podcasts and programmatic what’s next for audio technology? We…
Laura HamiltonAugust 13, 2020
From war drums, to the telephone, to wireless radio broadcasts, audio is the oldest communication medium on planet earth. But after podcasts and programmatic what’s next for audio technology? We…
Laura HamiltonAugust 13, 2020
