This article was originally published by Campaign. There were times when Omnicom Media Group’s new global CEO Florian Adamski didn’t know whether the agency landscape would be able to adapt…
SOSTENIBILITÀ, WEB3, CONNECTED TV, INTELLIGENZA ARTIFICIALE E NUOVE DINAMICHE DI MARKETING NELL’AGENDA DELLE TRE GIORNATE Omnicom Media Group è diamond sponsor dell’edizione IAB Forum 2021. Quest’anno il leitmotiv dell’evento sarà…
This article was originally published by the Wall Street Journal. Ad giant Omnicom Group Inc. has promoted Daryl Simm, chief executive officer of the company’s media agency group, to the newly…
This article was originally published by Adweek. Fresh off a new partnership with the NBA, LegalZoom has picked OMD as its new media agency of record after placing its media…
PHD lancia il nuovo marchio e una rinnovata visual identity che racconta il posizionamento e il temperamento dell’agenzia: “Make the Leap”. Custodendo nel proprio DNA una cultura aziendale fortemente basata…
This article was originally published by Campaign. Chanel has awarded its global media-buying account to Omnicom after a competitive pitch, ending its relationship with WPP after close to 20 years.…
Natalie Bell, CEO at MG OMD, spoke at the 2021 YouTube Festival about how brands can, and have, benefited from the use of YouTube in their marketing. Natalie Bell was…
This article was originally published by Campaign. Omnicom Media Group (OMG) is teaming up with Teads to prepare for the cookieless future. The media agency group is using Teads’ cookieless…
This article was originally published by Media Village. Omnicom Media Group's primary research team, led by Managing Director Pamela Marsh, has been conducting a longitudinal study among 1,000 respondents over…