This story was originally published in MediaPost. Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership…
Alex CarvalhoMay 16, 2022
As traditions pivot and platforms evolve, advertisers must revisit their assumptions and practices on social media, says OMG MENA’s Anthony Nghayoui. As we head towards the third Ramadan since the…
Ysabella ManlangitApril 5, 2022
This story was originally published in Ad Age. Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the…
Alex CarvalhoMay 6, 2022
OMG UK & YouTube have collaborated to develop industry leading AV planning expertise, tech and innovation that enable clients to maximise reach, representation and ultimately create competitive advantage. In March…
Fanny NicotApril 4, 2022
To be successful, e-tailers must embrace new ways to commerce, says OMG Transact’s Farah Basmaji. Ramadan is more than a moment. It’s a crucial season in brands’ calendars as well…
Ysabella ManlangitMarch 30, 2022
This story was originally published in Ad Age. Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by Ralph Pardo, CEO of its…
Alex CarvalhoMarch 21, 2022
Omnicom Media Group MENA, the holding company of OMD, PHD and Hearts & Science, has announced a new structure for its Investment Team. The move is designed to enhance the…
Ysabella ManlangitMarch 16, 2022
The events of the past two years have led to significant disruption to the advertising landscape. People’s media habits changed considerably as their physical location was altered. Advertisers were driven…
Fanny NicotMarch 14, 2022
The appointment of Sarah Kendall as UK managing director comes as Fuse reveals that revenue grew about 16 per cent last year after a difficult 2020, rising from about £6.9m…
Sienna FedermanFebruary 17, 2022
