While technology has undoubtedly enhanced our lives for the better, the growing concern over AI and ML regulation and the impact it will eventually have on our lives, is gaining…
amreen ahmediOctober 1, 2017
In her editorial contribution for Campaign Middle East’s Power Essays, PHD UAE’s (OMG) managing director Elda Choucair explains how data is transforming marketing from a cost center to a revenue…
amreen ahmediFebruary 17, 2013
Campaign Middle East sat down with PHD UAE’s managing director, Elda Choucair to discuss the agency’s unprecedented regional growth and how the UAE team has been working on building…
amreen ahmediFebruary 17, 2013
OMD MENA has been named Media Network of the Year for the second year running, sweeping 26 awards, including five Grand Prix and five gold trophies, across eight competitions. The…
Hania MattooMarch 22, 2018
Approximately 90% of UAE residents are optimistic about the future and believe their lives will significantly improve in the next two years. This one of the many findings from our…
Hania MattooDecember 10, 2015
At the second edition of the MENA Digital Awards, PHD UAE collected two awards for work on digital campaigns in 2014. Staged at the Westin Dubai Mina Seyahi on 25th…
Hania MattooApril 1, 2015
This article was first published on Campaign Middle East. OMG has brought on board Hassan Shoker, previously senior director – trading, Mindshare MENA, as its new head of investments at…
Hania MattooJanuary 8, 2015
By Eric Mirabel, RED - Marketing at OMG The Superbowl. The biggest annual event in the U.S sporting calendar has just passed with an unexpected victory for underdogs, the Philadelphia…
amreen ahmediFebruary 19, 2018
By Dalia Halabi, Manager – Brand Entertainment, OMD Influencer marketing isn't going anywhere, with brands allocating more of their budgets to this communication stream, but what are they 4 things…
amreen ahmediApril 30, 2018
