As the Indian summer hits, so does the Cannes rush among the Indian ad fraternity. Come May Cannes fever seems to be everywhere, from last minute travel plans to finishing…
The Golden Rule Comes to Cannes Want to win the gold? Follow the Golden Rule: “Do unto others as you would have them do unto you.” Well, maybe it’s not…
Check out Campaign’s 2018 “A List” where 13 of Omnicom Media Group’s finest made the cut: Barry Cupples, CEO, Global Investment, Omnicom Media Group Philippa Brown, CEO, Omnicom Media Group…
This article was originally published by Campaign US According to new research by Omnicom Media Group (OMG), advertisers have been missing the mark when it comes gender portrayal, and they’re…
This article was originally published by Adweek Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its…
This article was originally published by Adweek. Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled…
This article was originally published by Adweek In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping…
This article was originally published by AdAge. Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in…
This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes,…
This article was originally published by Adweek. The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy.…