As traditions pivot and platforms evolve, advertisers must revisit their assumptions and practices on social media, says OMG MENA’s Anthony Nghayoui. As we head towards the third Ramadan since the…
Ysabella ManlangitApril 5, 2022
Omnicom Media Group MENA, the holding company of OMD, PHD and Hearts & Science, has announced a new structure for its Investment Team. The move is designed to enhance the…
Ysabella ManlangitMarch 16, 2022
Karim ElGohary, e-commerce executive at OMG Transact eCommerce MENA lays out a roadmap to engage with online consumers. MENA consumers are amongst the most digitally connected in the world, with…
Ysabella ManlangitDecember 20, 2021
Not long ago I was reading an eye-catching LinkedIn post from an old colleague of mine that highlighted three truisms of marketing: the basic concepts come from ancient civilisation; the…
Ysabella ManlangitDecember 5, 2021
Learn more from Terry Mo, Director of Performance at OMD UAE on how you can plan for social media and grow at an unprecedented pace with a consumer mindset.
Ysabella ManlangitDecember 5, 2021
OMG MENA’s Director of Product, Diversified Services and Partnerships, Jessica Usenbor explains how to use social platforms to get started with effective brand commerce strategies. Social commerce, or ‘s-commerce’, exposes…
Ysabella ManlangitJuly 28, 2021
Communicate asked Roli Okoro, General Manager - Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving. What are the most important trends in programmatic advertising today…
Ysabella ManlangitJuly 18, 2021
By Karim ElGohary, Ecommerce Executive, OMG Transact Prime Day is Amazon’s second-largest promotional day of the year after Black Friday, providing an array of deals to their 200 million Amazon…
Ysabella ManlangitJune 15, 2021
Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition…
Ysabella ManlangitJune 14, 2021
