This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
Tyler JenkinsMay 29, 2018
This article was originally published by Ad Age. British banking and financial services company HSBC has chosen Omnicom's PHD to handle global media following a review. The incumbent was GroupM's Mindshare. ID…
Tyler JenkinsMay 22, 2018
This article was originally published by B&T OMD is one of the most diverse companies in the industry and the winner of the Agency of the Year Award at last…
Tyler JenkinsMay 22, 2018
This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance…
Tyler JenkinsMay 21, 2018
This article was originally published by Digiday Facebook’s copying of Snapchat has contributed to the latter’s downfall. Now, it’s Snapchat’s turn to borrow from Facebook’s playbook. Snapchat launched a reach and…
Tyler JenkinsMay 16, 2018
Omnicom Media Group agencies took home multiple honors at this year's Festival of Media Global Awards, including Campaign of the Year (Touché! PHD's “Data vs Car” for VIA Rail Canada)…
Tyler JenkinsMay 15, 2018
This article was originally published by Adweek. When Omnicom-owned Hearts & Science became AT&T’s media agency of record in 2016, the win was both an evolution of the telecom’s longstanding…
Tyler JenkinsMay 15, 2018
This article was originally published by Adweek After noticing that more brands were turning to social media stars and influencers to pitch their products and create campaigns, Kerry Perse saw an opportunity to…
Tyler JenkinsMay 15, 2018
We believe our people are our greatest asset and are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual…
Tyler JenkinsMay 8, 2018
