This article was originally published by AdExchanger. To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade...
Tyler JenkinsMarch 15, 2019
This article was originally published by Ad Age. When Lawrence Teherani-Ami was a media planner in the late '80s and early '90s, the tools of his trade included thick reference…
Tyler JenkinsSeptember 11, 2018
This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common…
Tyler JenkinsJuly 17, 2018
This article was originally published by The New York Times A who’s who of marketing and media convened on yachts and in the gardens of luxurious chateaus here last week…
Tyler JenkinsJune 24, 2018
This article was originally published by Campaign. People are spending up to five hours a day across all mobile apps, a new study has revealed. Research by RISE, part of…
Tyler JenkinsJune 19, 2018
This article was originally published by Adweek. When Omnicom-owned Hearts & Science became AT&T’s media agency of record in 2016, the win was both an evolution of the telecom’s longstanding…
Tyler JenkinsMay 15, 2018
