This article was originally published by AdExchanger. To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade...
Tyler JenkinsMarch 15, 2019
This excerpt is featured in an article originally published by the New York Times. When advertisers buy the commercials that appear before or during longer videos, they don’t know if…
Tyler JenkinsDecember 16, 2018
This article was originally published by Digiday. Buying tickets to a game for the Los Angeles Football Club isn’t hard. Google it, and the first thing you might see is…
Tyler JenkinsJune 12, 2018
This article was originally published by AdAge. Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in…
Tyler JenkinsApril 30, 2018
This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes,…
Tyler JenkinsApril 23, 2018
