È noto fin dagli anni ’70, a partire dalle ricerche di Herbert Simon, che l’attenzione è una risorsa scarsa e oggi siamo consapevoli che il sovraccarico cognitivo a cui siamo…
Filippo SbalbiJune 7, 2023
This article was originally published by Variety Omnicom Media Group's Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp, Fox and FreeWheel Publishers to discuss how TV advertising is becoming…
Tyler JenkinsJuly 9, 2018
This article was originally published by Campaign US Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused?…
Tyler JenkinsApril 6, 2018
This article was originally published by Campaign US According to new research by Omnicom Media Group (OMG), advertisers have been missing the mark when it comes gender portrayal, and they’re…
Tyler JenkinsFebruary 22, 2018
