Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
amreen ahmediJanuary 10, 2021
This article was originally published by AdExchanger. To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade...
Tyler JenkinsMarch 15, 2019
This article was originally published by AdExchanger. Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for...
Tyler JenkinsApril 3, 2019
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts &...
Tyler JenkinsApril 9, 2019
This article was originally published by Digiday. Marketers and publishers alike are awaiting the debut of Google’s new tools to limit the use of cookie tracking. Google’s update comes on...
Tyler JenkinsMay 8, 2019
