This article was originally published by the Wall Street Journal. Omnicom Group Inc. has named Scott Hagedorn the North American chief executive for the unit that houses all of its media-buying businesses.…
Tyler JenkinsFebruary 14, 2019
This excerpt is featured in an article originally published by Adweek. If the transition from print and over-the-air broadcasts to digital has been challenging, that’s nothing compared to mobile... One…
Tyler JenkinsNovember 11, 2018
This article was originally published by Marketing Interactive. Instagram is taking over the world. According to recent Bloomberg Intelligence, if it were a stand-alone company, the platform would be worth…
Tyler JenkinsJune 26, 2018
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
Tyler JenkinsMay 29, 2018
This article was originally published by Variety NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding…
Tyler JenkinsApril 5, 2018
