This article was originally published by the Wall Street Journal. Omnicom Group Inc. has named Scott Hagedorn the North American chief executive for the unit that houses all of its media-buying businesses.…
This article was originally published by Beet.tv. If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of room beyond…
This excerpt is featured in an article originally published by Adweek. If the transition from print and over-the-air broadcasts to digital has been challenging, that’s nothing compared to mobile... One…
This article was originally published by Marketing Interactive. Instagram is taking over the world. According to recent Bloomberg Intelligence, if it were a stand-alone company, the platform would be worth…
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
This article was originally published by Variety NBCUniversal said it would offer a new measure of how many people see advertising associated with its programming, no matter how it’s viewed, adding…