In a few short years, the cookie transformed from the good guy of the Internet that delivered a more seamless experience into the bad guy that observed and reported our…
This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The...
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts &...
This article was originally published by Campaign. The future of media planning, we are told, is up for grabs, under duress, commoditised, marginalised. The percussive dissonance between planning ambitions and buying...
The results are in and we’re proud to have executives from all three of our networks named among Communicate’s 2019 “40 Under 40” ranking. To view each honoree’s profile,...
This article was originally published by MediaPost. GroupM’s MediaCom is the global winner in new business development among media agencies for full-year 2018, according to a rundown by R3 Worldwide.…
This interview was originally published by Turner. Scott Hagedorn, CEO of Hearts and Science, joined Turner on the set of their "Create Connection" series, where he discussed consumer attention, the…
This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for…
This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common…
This article was originally published by The New York Times A who’s who of marketing and media convened on yachts and in the gardens of luxurious chateaus here last week…