In a few short years, the cookie transformed from the good guy of the Internet that delivered a more seamless experience into the bad guy that observed and reported our…
amreen ahmediSeptember 17, 2019
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts &...
Tyler JenkinsApril 9, 2019
This article was originally published by Campaign. The future of media planning, we are told, is up for grabs, under duress, commoditised, marginalised. The percussive dissonance between planning ambitions and buying...
Tyler JenkinsApril 3, 2019
The results are in and we’re proud to have executives from all three of our networks named among Communicate’s 2019 “40 Under 40” ranking. To view each honoree’s profile,...
Tyler JenkinsApril 2, 2019
This article was originally published by MediaPost. GroupM’s MediaCom is the global winner in new business development among media agencies for full-year 2018, according to a rundown by R3 Worldwide.…
David Wright-SpanerJanuary 24, 2019
This interview was originally published by Turner. Scott Hagedorn, CEO of Hearts and Science, joined Turner on the set of their "Create Connection" series, where he discussed consumer attention, the…
Tyler JenkinsJanuary 16, 2019
This article is abbreviated; the complete article was originally published by Adweek In this ever-expanding brand marketing ecosystem, the challenge for advertisers to effectively reach their targeted audience calls for…
Tyler JenkinsSeptember 16, 2018
This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common…
Tyler JenkinsJuly 17, 2018
This article was originally published by The New York Times A who’s who of marketing and media convened on yachts and in the gardens of luxurious chateaus here last week…
Tyler JenkinsJune 24, 2018
