This article was originally published by Beet.TV. Using data to power identity graphs requires talent and a new way of looking at media planning and activation. But it’s all...
This article was originally published by Adweek. Omnicom Media Group’s data-driven media agency Hearts & Science has appointed Erin Matts to U.S. CEO, effective immediately. The appointment comes after former...
This article was originally published by Beet.tv CES may be thought of as a technology show, but there is one kind of technology product that dependably still takes…
This excerpt is featured in an article originally published by Digiday. Instead of trekking to the Las Vegas Convention Center, Omnicom’s clients were able to sit for an hourlong “whistle-stop…