Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
Felicity StokesJanuary 10, 2021
This article was originally published by Beet.TV The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing – but what do advertisers’ agencies…
Tyler JenkinsApril 30, 2018
In a few short years, the cookie transformed from the good guy of the Internet that delivered a more seamless experience into the bad guy that observed and reported our…
Felicity StokesSeptember 17, 2019
This article was originally published by Variety Omnicom Media Group's Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp, Fox and FreeWheel Publishers to discuss how TV advertising is becoming…
Tyler JenkinsJuly 9, 2018
This interview was originally published by Video Ad News. The consolidation we're seeing in the TV world is largely being driven by established media companies realizing that their strategies for…
Tyler JenkinsJuly 11, 2018
This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common…
Tyler JenkinsJuly 17, 2018
This excerpt is featured in an article originally published by Marketing Interactive. Amazon is expected to double its ad revenue in the next two years, increasing its stake in the…
Tyler JenkinsJanuary 18, 2019
This excerpt is featured in an article originally published by The New York Times. A stormy sociopolitical climate played to the strengths of seasoned media companies. John Wagner, who handles…
Tyler JenkinsFebruary 1, 2019
This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is…
Tyler JenkinsJune 11, 2018
