This article was originally published by Beet.TV Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can…
This excerpt is featured in an article originally published by Adweek. If the transition from print and over-the-air broadcasts to digital has been challenging, that’s nothing compared to mobile... One…
Omnicom Media Group's President of U.S. Investment, Catherine Sullivan, has been named one of Campaign US's first-ever Female Frontier honorees. She has been recognized in the Making Moves in Media…
This article was originally published by Beet.tv. If advertisers want to be seen alongside news content, they need to employ simple and genuine messaging. But there’s lots of room beyond…
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
This article was originally published by Digiday. Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for…
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