By Karim ElGohary, Ecommerce Executive, OMG Transact Prime Day is Amazon’s second-largest promotional day of the year after Black Friday, providing an array of deals to their 200 million Amazon…
This excerpt is featured in an article originally published by Marketing Interactive. Amazon is expected to double its ad revenue in the next two years, increasing its stake in the…
This article was written by Mike Cooper, CEO, PHD Worldwide, and originally published by Adweek. Before there was Airbnb, pre-Uber and prior to Netflix’s response to those household cries of…
This article was originally published by AdAge. Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in…
This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes,…