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OMD continues to lead at the Dubai Lynx

By March 27, 2019August 8th, 2019MENA


Wins “Media Network of the Year” for the third year in a row

At the 2019 edition of the Dubai Lynx awards, OMD demonstrated once again its commitment to marketing effectiveness. It was named Media Network of the Year for the third year running. The festival, which celebrates creative effectiveness in the region, highlighted the consistent high caliber of the work OMD MENA produces together with its clients and partners.

Several campaigns proved particularly successful this year, including OMD’s “Infiniti DCO” for Infiniti, awarded in the Media – Durable Consumer Goods category. The network’s “Commute Made Easy” campaign for Uber got a trophy in the Media – Use of Stunts category. Together with TBWA\RAAD, OMD got two more awards for Nissan’s “#SheDrives” in the Brand Experience & Activation – Corporate Social Responsibility and Use of Social & Digital Platforms categories.

AWR Arabian Automobiles’ “Predictive Radio Spots” campaign, another collaboration between TBWA\RAAD and OMD, won the Grand Prix in the Radio & Audio – Use of Radio/Audio as a Medium category.

In addition, OMD’s young talent rose to the occasion in both the media and creative categories at the Young Lynx competitions. Its teams won a gold in media and a bronze in print creative, showcasing OMD’s talent in balancing data with creativity.

“We’re thrilled to have been named Media Network of the Year at the Dubai Lynx once again. This kind of recognition makes us want to create, innovate and achieve even more with and for our clients and partners,” said Nadim Samara, CEO of OMD MENA.

This was a very good year for Omnicom Group agencies. PHD was ranked as second runner-up for the Media Network of the Year title. On the creative front, Impact BBDO was named Network of the Year and Agency of the Year with TBWA as first runner-up in both categories. Nissan, an OMD and TBWA client, was also named Advertiser of the Year.

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