Omnicom Media Group agencies OMD, PHD and Resolution have performed brilliantly at the MENA Digital Awards, held last week as part of the Digital Media Forum. Together, they received 16 of the 36 handed out and all three networks were awarded gold for their work on a wide range of clients and digital disciplines.
OMD’s work won gold in the ‘best use of video’ (Pepsi), ‘best use of social media’ (Pepsi) and ‘best integrated digital campaign’ (Pepsi) categories, along with a further three silver and two bronze trophies for 7UP, Pepsi and Persil.
Resolution won seven awards in total, including gold in the ‘best integrated digital campaign’ category for The X Factor Arabia and in the ‘best use of mobile’ category for HTC, jointly with OMD. The digital marketing specialist agency was also awarded silver in the ‘best application (mobile/tablet)’ category for The X Factor Arabia and bronze in the ‘best use of social media’, ‘best search marketing campaign’ and ‘best performance campaign’ categories for MasterChef Arabia, beIN Sports (jointly with OMD) and Hyatt Hotels & Resorts (jointly with PHD).
PHD received gold in the ‘best use of mobile’ for its work on Sony’s Xperia Z.
The MENA Digital Awards are the first in the region to be fully dedicated to excellence in the digital sector. Judged by an independent panel of specialist judges, they recognize achievements and success in planning, creativity, innovation and effectiveness.
“Credible specialist digital awards were long overdue in the region and we applaud the creation of the MENA Digital Awards to recognize the best in digital marketing across all its facets,” commented Elie Khouri, CEO of Omnicom Media Group MENA. “Digital has never been a side show for us and the performance of our group in this field has been comprehensively demonstrated. I congratulate all our awarded teams and clients on this stunning achievement and look forward to continuing this trend in the coming years.”
