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Global News

Hearts & Science’s Stacy Fisher Explains How Brands Can Stay Competitive in a Cluttered eCommerce Landscape

This article was originally published by The Brandberries. One of the significant business model developments encouraged by digital renaissance is the birth of digital marketplaces, professionally known as ‘eCommerce’. The...

Tyler Jenkinsmai 8, 2019

Global News

Philippa Brown Named Global CEO of PHD

This article was originally published by Campaign. Philippa Brown, UK chief executive of Omnicom Media Group since 2007, has been named chief executive of PHD. Brown takes over from Mike...

Tyler Jenkinsmai 8, 2019

Global News

OMG NA’s Scott Hagedorn Gives His Take on the Current State of Programmatic

This article was originally published by Digiday. Marketers and publishers alike are awaiting the debut of Google’s new tools to limit the use of cookie tracking. Google’s update comes on...

Tyler Jenkinsmai 8, 2019

Global News

Hearts & Science’s Megan Pagliuca and Nadalie Dias Among Adweek’s 2019 Media-All Stars

This article was originally published by Adweek. Consumer attention is fleeting, and only the bold and brave cut through the noise. To that end, media in all of its forms...

Tyler Jenkinsmai 13, 2019

Global News

OMG NA’s Catherine Sullivan Gives Digiday Insight into This Year’s Upfronts

This article was originally published by Digiday. Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for…

Tyler Jenkinsmai 20, 2019

Global News

OMD USA’s John Osborn Discusses Building the Media Agency of the Future with Forbes

This article was originally published by Forbes. Bruce Rogers: Two years into your move from BBDO to OMD, what was that transition like for you, from managing a creative process and…

Tyler Jenkinsmai 28, 2019

Global News

The Buy-Side View: Q&A with OMG EMEA’s Tom Fryett

This article was originally published by Video Ad News. In this week’s ‘Buy-Side View’, we chat with Tom Fryett, head of programmatic development EMEA at Omnicom Media Group. In this…

Tyler Jenkinsjuin 4, 2019

Global News

OMG Turns Resolution Into a Standalone Agency and Names New President

This article was originally published by Adweek. Omnicom Media Group is integrating its digital performance and direct marketing units into one standalone performance marketing agency known as Resolution. Resolution combines…

Tyler Jenkinsjuin 6, 2019

Global News

Hearts & Science’s Erin Matts Shares Her Predictions on Privacy with The Wall Street Journal

This excerpt was originally published by the Wall Street Journal. This year companies are expected to spend $333 billion globally on online advertising, with plenty of that spending driven by…

Tyler Jenkinsjuin 17, 2019

Global News

OMD’s Mark Murray Jones Shares His Takeaways From Serving as a Media Juror for the 2019 Cannes Lions

This article was written by Mark Murray Jones, Chief Strategy Officer, OMD EMEA, and originally published by Adweek. In an increasingly time-poor world, it’s incredibly rare to have the opportunity…

Tyler Jenkinsjuin 25, 2019

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