This article was originally published by Adweek. PlayStation. Walgreens. Lowe’s. Carlsberg. Coach. Sony. Groupe PSA. From 2016 through late 2017, several of OMD’s most valuable accounts fell like dominos as...
Tyler Jenkinsfévrier 25, 2019
This article was originally published by MediaPost. “The good news is there’s technology and data finally coming to market to put the pieces back together,” Jonathan Steuer, chief research officer,...
Tyler Jenkinsfévrier 25, 2019
This is excerpt is featured in an article originally published by Adweek. In advance of our inaugural Brand Challenge conference last month, we also launched the Adweek Intelligence Report, a...
Tyler Jenkinsmars 3, 2019
This article was originally published by Beet.TV. Using data to power identity graphs requires talent and a new way of looking at media planning and activation. But it’s all...
Tyler Jenkinsmars 6, 2019
Congratulations to Manning Gottlieb OMD and PHD on being named UK Media Agency of the Year and EMEA Media Network of the Year, respectively, by Campaign! Mike Florence, PHD...
Tyler Jenkinsmars 11, 2019
This article was originally published by Business Insider. At the end of the first two days of SXSW, it’s clear that 2019 will be noted as the year that Austin...
Tyler Jenkinsmars 13, 2019
This article was originally published by MediaVillage. Upfront season seems to start earlier and earlier every year, and with the continuing expansion of the NewFronts, last longer and longer. A...
Tyler Jenkinsmars 14, 2019
This article was originally published by AdExchanger. To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade...
Tyler Jenkinsmars 15, 2019
This article was originally published by Campaign and written by Florian Adamski, CEO, OMD Worldwide. Restoring truth and trust is not beyond our reach — but it must begin with...
Tyler Jenkinsmars 25, 2019
