This article was originally published by the Wall Street Journal. Omnicom Group Inc. has named Scott Hagedorn the North American chief executive for the unit that houses all of its media-buying businesses.…
Tyler Jenkinsfévrier 14, 2019
This article was originally published by Adweek Many in marketing want to work at the hottest new company “disrupting” a certain kind of business, be it shaving, pharmacies or even…
Tyler Jenkinsmai 22, 2018
This interview was originally published by Ad Age Catherine Sullivan is upending the TV upfronts. As the video marketplace becomes increasingly complex to navigate because of new ad formats, various…
Tyler Jenkinsmai 29, 2018
This interview was originally published by Ad Age. Sam Phillips wasn't always outspoken. But 15 years ago, when her son was born with Down Syndrome, she realized that while many…
Tyler Jenkinsmai 29, 2018
This article was originally published by Campaign Asia. Tony Harradine says he's not your typical investment guy. The former Asia-Pacific chief investment officer at Omnicom Media Group didn’t bury himself…
Tyler Jenkinsmai 30, 2018
This article was originally published by Adweek. German skincare brand Beiersdorf, whose products include Aquaphor, Eucerin and, most prominently, Nivea, has awarded its U.S. media planning and buying account to…
Tyler Jenkinsmai 31, 2018
The View From the #BeetRetreat: OMD’s Winkler: Ease of Viewing, Data Consistency Are Keys to Success
This article was originally published by Beet.TV Giving people choices when it comes to television advertising sounds pretty straightforward, but it’s complicated by the fact that many viewers want an…
Tyler Jenkinsjuin 8, 2018
This article was originally published by BeetTV As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to…
Tyler Jenkinsjuin 10, 2018
This article was originally published by AdExchanger. “Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is…
Tyler Jenkinsjuin 11, 2018
