Omnicom Media Group’s high-growth agency brand Hearts & Science has promoted UK managing director Garrett O’Reilly to chief executive after he helped transform the agency’s fortunes in the UK market.…
Sienna Federmanfévrier 17, 2022
This article was originally published by Adweek. A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements. The brand…
Tyler Jenkinsfévrier 8, 2022
This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the…
Tyler Jenkinsjanvier 24, 2022
Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
amreen ahmedijanvier 10, 2021
This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the…
Tyler Jenkinsjanvier 10, 2022
This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have…
Tyler Jenkinsjanvier 10, 2022
This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the media network splits its EMEA…
Tyler Jenkinsjanvier 11, 2022
‘The Next Decade’ studies 7 themes that will dominate our next decade. It examines the continuing macro-forces that have been, and will continue to be, influential in shaping the next…
Fanny Nicotjanvier 6, 2022
Karim ElGohary, e-commerce executive at OMG Transact eCommerce MENA lays out a roadmap to engage with online consumers. MENA consumers are amongst the most digitally connected in the world, with…
Ysabella ManlangitDécembre 20, 2021
