It’s no secret esports is booming as mainstream media companies like ESPN and Turner Broadcasting sign on—all with an eye toward reaching young men and the advertisers that would follow.…
By: Wilson Standish, Director of Innovation, Hearts & Science The holidays are that special time, when we pause to celebrate the past year, look ahead to the future, and indulge…
By: Roxane Magbanua, Senior Director, Planning, PHD UAE If Dubai was once celebrated as a “tax-free paradise" by holidaymakers who were lured by its attractive retail offering, the recent slump in…
By: Jeff Campbell, Managing Director, Southeast, Resolution Media & Darrell Jursa, Senior Vice President of Partnerships, Resolution Media It turns out that the customer personalization ideas presented in the 2002 Tom…
By: Matt Phillip, Strategy and Effectiveness Director, Manning Gottlieb OMD How we buy things is becoming more polarised: on one hand, you have demand for shopping to be as easy, as…
By: Jaime Gómez, Strategy Director, OMG Chile It is no longer a tendency, but a reality—technology has changed how people make purchases. From groceries to durable goods like televisions or even cars,…
While the buzz of self-driving cars only started in recent years, the first self-sufficient and truly autonomous cars appeared in the 1970s. Unveiled in 1977 by S. Tsugawa and his…
Few people know that in the late 19th Century there was a race to scalability. The race was taking place between electric and internal combustion cars – both sides had…
By: Wilson Standish, Director, Innovation, Hearts & Science In the world of consumer packaged goods, product discovery—and ultimately selection—has been largely limited to store isles, or a “digital shelf” built…